To create a new Vision to Values just copy template below and paste into new note. Inspired by this template from Notion.

Those templates are editable. Update values here on the page, select everything inside yellow block, copy it and paste inside your new Apple Note.


The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.
Create economic opportunity for every member of the global workforce.


Overarching objective of the organization; should be measurable, achievable, uniquely identifiable to the company, and ideally inspirational. Brief, easy to remember, and minimizes the use of the word "and.”
Connect the world's professionals to make them more productive and successful.

Value propositions

The benefit or advantage that the team promises to deliver to our members or customers. It's the reason why they should use your product or service. Develop a network of contacts and help manage your professional identity.

Target Audiences

The segment of members whose needs you prioritize. Effective segments have unique needs related to your value prop, are measurable, and focused. You may consider identifying a secondary target audience whose needs you take care to reasonably serve.
  1. Professional individuals
  2. Recruitment professionals
  3. Marketers


How a company navigates its competitive landscape to achieve its objectives. Not to be confused with priorities, which are the specific steps put into place to manifest the strategy.
  1. To be the professional profile of record
  2. To be the essential source of professional insights
  3. To work everywhere our members work


Stack ranked list of tactics designed to help the company realize its objectives. Should start with the question, "If we could only do one thing, what would it be?"
  • Core value proposition Connect talent with opportunity at scale
  • For members Identity, insights, everywhere
  • For customers Talent solutions, marketing solutions, sales solutions


Measurable goals aligned with mission and strategy — the fewer and simpler the better. If you can't measure it, you can't fix it.


The company's personality, i.e., who you are as a company, and perhaps more importantly, who you aspire to be. Transformation, integrity, collaboration, humor, results


The principles that guide the organization's day-to-day decisions. Press shift + enter to add a new value to the list.
  1. Members first
  2. Relationships matter
  3. Be open, honest and constructive
  4. Demand excellence
  5. Take intelligent risks
  6. Act like an owner

This is how it should look in your Apple Notes.